Video Production Company Services

This post takes a look at the Video Production Company or VPC, and some of the services provided by a VPC. I got into video production to make movies. My movie-making started with an 8mm film camera then one day, in June in the late 80s, while in a Sears store, I went by the camera department to gaze at the $1,200 Super 8 film camera, with sound, that I hoped I would be able to afford one day and to my shock and surprise that 1,200 dollar Super 8 camera had been reduced in price to only a couple hundred dollars. 

I quickly searched for a salesperson and found one. I had to find out for myself just what was wrong with the camera of my dreams. The salesperson assured me that there was nothing wrong with the Super 8 film camera, adding that the reason the price was so low was that the store was phasing out all of their Super 8 film cameras to make room for the new camcorders expected to be on the store shelves before that Christmas. I ended up with the camera of my dreams just in time for video cameras to replace them all.

Film
by MovieMakerGK

Not long after that, I ended up with my own video camcorder and after a while, I set up my own VPC. One of the first lessons I learned was that movie deals were very few, and very far between. Luckily for me, there were friends I had met in school video production classes who had gone into other branches of the video production business. By working with them during the long breaks in between people showing up with television or movie scripts I was able to learn about corporate video production.

Some VPCs do corporate video production, some do commercial video production, and some specialize in training and safety video production. It was educational, challenging, and in a lot of cases fun learning about the other forms of video production and their different audience concerns. The VPC I worked for created video content for other companies like employee training videos, and product showcases. This worked for me because it kept some paychecks coming in when television and film production jobs were low.

Boom! Ops Necklace
by MovieMakerGK

I was able to get a job at a place in the South Bay called BAI (Bay Area Interconnect) a professional VPC that produced a sports show, video/television commercials, and online ads. My experience working in corporate video production added greatly to my resume, and I like to think, was one of the reasons I was hired. To start a VPC, or to work for one it's a good idea to keep your video production chops sharp, meaning stay on top of the latest video and video editing production technologies. And while it might be helpful to know everything there is to know about video production it is more important to be willing and able to learn what technology is necessary for you to contribute productively to a VPC.

Keep in mind that video technology can change almost overnight. I went from 8mm to Super 8mm to VHS, SVHS, and Bata, and the video production hits just kept coming DVDs all within the span of what seemed like a few years and before I had made the move to television quality resolution video production equipment. Good VPCs develop a custom video strategy that uses ROI (Return on investment) as their metric. Which, in a lot of cases means getting called back to do other projects because of their creative ability to drive engagement, build brand awareness, and most importantly generate sales.

Movie Maker Accessories

 

What do you need to make a movie? Well, it helps to have a good mirrorless camera, or, a DSLR Camcorder. A good microphone, and a headset. A good tripod to keep your camera shots rock solid. You'll need some lighting and reflectors, and of course, a computer with a good editing app. The above should cover nicely, pre-production, by giving the list of the necessary equipment articles, even covering the actual production when you use all of the above to complete your video project. For us at Movie Maker GK post-production is an important time because many of the video production-related items I offer are meant for the end-of-the-shoot celebrations, like the wrap party.

Movie
by MovieMakerGK

The movie maker accessories offered at Movie Maker GK are things like business card templates, that allow you to add your own business information, photo, or logo to design a business card that represents your business. We even offer articles and items for organizations that host award shows. We have different video production awards and award templates for best director, best actor, best screenplay writer, and more. Video production awards that let you reward cast and crew for a production job well done.

Pocket Watch
by MovieMakerGK

                                                    

There are posters, video production-related wall art, and decorative mugs all of which can be customized with your business or organization logo, or business message. Wearable art, in the form of t-shirts and hats, is also available to help you promote your production talent or business. All of these items make a great gift for yourself or the movie maker you know. these are just a few of the post-production items available at Movie Maker GK. Getting back to the things necessary for video production. You can never have enough tape on the set.

Production ID
by MovieMakerGK

I have found tape to be one of my most important tools when working on a video production shoot, in-house, or on location. A good multi-tool and a Maglite can be useful. Always keep a rubber bulb blower, some lens cleaning fluid, a good multi-screwdriver, and of course plenty of reusable C-47s.